The "LV Singapore Changi 4" app was designed to showcase our client Louis Vuitton Malletier’s heritage.
For several years, the Heritage Department of the Maison has been gathering antique trunks from its very own history. The result is a vast collection of ancient luxury objects mirroring ages gone a long time ago.
The Louis Vuitton store located in Singapore Changi Airport is hosting a temporary exhibition combining antique and recent trunks echoing each other in a relation binding heritage and modernity.
On the exhibition site, the "LV Singapore Changi 4" app accompanies the trunks and shows them off. The content related to the trunks is embedded. After downloading the app to an iPad, the user can discover its content right away.
It provides visitors information about the objects’ history and technical characteristics as well as images from the Maison’s archive. The app is available in four languages: French, English, Chinese, Japanese.